(a.k.a. Chief Voice of Etherealize on Crypto-Twitter and Beyond)
Why Etherealize?
Etherealize is the policy, research, and advocacy engine behind Ethereum’s next decade of progress. We lobby on Capitol Hill, work with Wall Street, and coordinate with global institutions to keep Ethereum credibly neutral, secure, and open for business. Your words — and especially your tweets — will shape how regulators, investors, and the broader public perceive the world’s most important smart-contract platform. If you’ve ever wanted to meme-war for a living and run serious go-to-market campaigns, this is that unicorn role.
What Will You Do?
- [50%] Own the @Etherealize X (Twitter) account. Craft must-read threads, break news, share Ethereum/Etherealize’s wins (especially in the RWA space), and turn complex policy wins into viral moments.
- [20%] Architect and execute marketing strategy. Launch narrative campaigns (earned, owned, paid) that reinforce Ethereum’s leadership across policy, tech, and finance audiences.
- [20%] Messaging & thought leadership. Write op-eds, polish exec keynotes, and keep a tight narrative across web, email, and event decks.
- [10%] Analytics & iteration. Track what resonates, AB-test hooks, and use data to double down on high-leverage channels.
Who Are You?
- Elite X poster and polished communicator. You can weave a 280-character zinger and a 20-page policy brief without breaking stride.
- Crypto native. You speak rollups, MEV, and FIT21 fluently — and can translate for normies.
- Full-stack marketer. You’ve run at least one integrated campaign end-to-end (strategy → creative → distribution → analytics) and the campaign had a meaningful impact on the business’s bottom line.
- High-context operator. You move at lightning speed, thrive without hand-holding, and maintain tight feedback loops by default.
- Diplomat’s touch. You can tag a Senator, a DeFi anon, and a Fortune-500 partner in the same thread and make everyone feel seen and heard.
- AI-forward work habits. You harness AI to its fullest, multiplying your effectiveness and producing the output and impact of a full marketing team as a solo operator.
What’s In It For You?
- Front-row seat to Ethereum history. Your voice will frame the ecosystem’s biggest regulatory and institutional adoption milestones.
- Scope & autonomy. Report directly to the executive team; set the tone for every external touchpoint.